Why subscribe?

Something is broken.

American life is sliding into chaos.

Some of the causes of the chaos are cultural.

So some answers must be cultural.

That’s what I want: to use anthropology to help fix American life.

I don’t care about the endless debates that rage online.

I am not here to score political points or accuse anyone of anything.

I am an anthropologist acting like an engineer, dispassionately.

Where the chaos is coming from? How can we fix it?

Have a look, and please let me know what you think.

My credentials:

Grant McCracken is a cultural anthropologist. He holds a PhD from the University of Chicago. He is the author of 14 books. A New Honor Code was published in by Simon and Schuster in 2020. His new book The Return of the Artisan will be published by Simon and Schuster this summer. Grant was the founder and Director of the Institute of Contemporary Culture at the Royal Ontario Museum. Grant has taught at Harvard, University of Cambridge, and he was a member of the Convergence Culture Consortium at MIT. He is a co-founder of the Artisanal Economies Project. He is the inventor of The Griff, an early warning system for social and cultural change. He consults widely, and his clients include Google, Ford Foundation, Kanye West, Netflix, Reddit, Sony, Boston Book Festival, NBC, IBM, Nike, and the Obama White House.

Subscribe to Future Watch: an anthropological pov

A newsletter from Grant McCracken on culture, trends, blue oceans, black swans, early warnings, the future, and how to fix American culture.


anthropologist & author of Chief Culture Officer. See my blog: http://t.co/Ers7dBqM61.